The Ledger, Issue 3 · Sale or Not · 18 October to 24 October
181 of 182 new sales were real
182 pieces went on sale this week and stayed on sale the next morning. In 181 of them, the “was” price was exactly the price we read the day before the sale. Median discount: 30%.
Real sales by store: Zara 9/9, Pullandbear 5/5, Azadea 33/34, Womensecret 134/134
Real, and still on
ZaraRibbed knit jumper$32.40 
Pull&BearFitted wide-cuff shirt$22.35 
SalsaJogger Pants With Linen$62.35 
Women'secretSmley cushion$24.50 
ZaraTextured knit jumper$32.40 A sale counts once a “was” price appears and is still there on the next morning’s read; one-morning sales are often glitches. A sale that started before we first read a piece is never judged: we never saw its price before.
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