The Ledger, Issue 2 · Sale or Not · 11 October to 17 October
59 of 59 new sales were real
59 pieces went on sale this week and stayed on sale the next morning. In 59 of them, the “was” price was exactly the price we read the day before the sale. Median discount: 30%.
Real sales by store: Zara 13/13, Bershka 24/24, Azadea 1/1, GS 9/9, Womensecret 12/12
Real, and still on
BershkaEmbroidered waffle-knit round neck jumper$27.37
ILSE JACOBSENFlip flops with rhinestones$19.50
ZaraKpop demon hunters™ netflix © t-shirt$12.29 A sale counts once a “was” price appears and is still there on the next morning’s read; one-morning sales are often glitches. A sale that started before we first read a piece is never judged: we never saw its price before.
