The Ledger, Issue 1 · Sale or Not · 3 October to 9 October
14 of 15 new sales were real
15 pieces went on sale this week and stayed on sale the next morning. In 14 of them, the “was” price was exactly the price we read the day before the sale. Median discount: 30%.
Real sales by store: Zara 4/4, Bershka 6/6, Azadea 3/4, GS 1/1
Not quite
- Calzedonia, White Shiny Satin Brazilian Bikini Bottoms: on sale from 7 October at $33.52, “was” $38.55. Every regular price we read from 2 October until then was at most $35.75.
That is all we can say: we only know the prices we read. It may have cost more before we started reading it.
Real, and still on
BershkaPrinted zip-up jacket$41.90 
SupergaSatin wide laces$29.50 
ZaraWool blend v-neck jumper$30.17 
adidasUnisex Kids Future Icons Logo Hoodie$64.36 
ZaraWashed-effect sweatshirt with slogan print$21.23 A sale counts once a “was” price appears and is still there on the next morning’s read; one-morning sales are often glitches. A sale that started before we first read a piece is never judged: we never saw its price before.
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